Tuesday, 31 March 2020

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Sales Management Organisation means the systematic coordination of the functions essential to achieving organisational objectives...

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Marketing Communication Tools(Promotion Mix) Setting of objectives is the first step in developing an advertising program. These ob...

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Pricing: Understanding and Capturing Customer Value Price represents the value that is exchanged in a marketing transaction. A mark...

Monday, 30 March 2020

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New Product Development and Product Life Cycle Strategies It is essential for companies to develop new products for the sake ...

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Products, Services and Brands: Building Customer Value Companies create customer value by providing them satisfactory products and ...

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Business Markets and Business Buyer Behaviour Business buying refers to decision-making process by which organisations establish th...

Sunday, 29 March 2020

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Consumer Markets and Consumer Buying Behaviour Consumer Behaviour is the study of why, how, what, where, and how often do consumers...

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Understanding the Marketplace and Consumers The ultimate purpose of the environmental analysis is to facilitate the firm’s strategi...

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Marketing: Scope and Concepts Marketing is a dynamic and all pervasive subject in business, that makes the whole organization r...