Saturday, 14 December 2019

Unit 5: Organisational Appraisal: The Internal Assessment 1

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 Unit 5: Organisational Appraisal: The Internal Assessment 1  


The internal environment of an organisation contains the internal resources and possesses internal capabilities and core competencies.

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.


Opportunities: A time or place favorable for executing a policy/strategy.

Resource: an asset, skill, process or knowledge controlled by an organisation.

SWOT Analysis: Strengths, Weakness, Opportunities and Threat Analysis.

Threat: A major unfavourable situation in a firm's environment.

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