Monday, 23 December 2019

Notes Unit 14: E-Business vis-à-vis International Business


Notes Unit 14: E-Business vis-à-vis International Business

E-business not only includes e-commerce but also covers internal processes such as production, inventory management, product development, risk management, finance, knowledge management and human resources.

E-business strategy is more complex, more focused on internal processes, and aimed at cost savings and improvements in efficiency, productivity and cost savings.

Everybody knows that the Internet offers the international marketer an unprecedented opportunity to open new markets, find new import-export trading partners, gather competitive intelligence, and make and save a whole lot of money in the process.

To start with, you must get your own Web site.

The Web site is the building block of the Web.

It is why people go on-line in the first place.

Search engines, databases, directories, newsgroups and archives all enable you to find products, services, suppliers and buyers on-line.

Today, the Net has enabled information companies to provide you with the same information on-line for prices starting at under $8 dollars a month for on-line access to a range of databases carrying a wealth of marketing information.

The internet virtually guarantees success if you do follow its rules.

But because of its dynamic nature, you have actively maintained your marketing edge or somebody else will sooner or later come and take your place.

Compared with international business, online business is just a selling mode, which cannot change traditional business completely or ruin or replace traditional business.

Compared with international business, online business cannot separate from logistic services as all the products must be delivered to the customers.

E-Business: It relates to any commercial activity that is conducted in an electronic format.

This includes commercial transactions conducted via the Internet, telephone and fax, electronic banking and payment systems, electronic purchasing and restocking, etc.

E-commerce: It refers to online transactions - buying and selling of goods and/or services over the Internet.

International Business Notes Internet: It is a worldwide means of exchanging information and communicating through a series of interconnected computers.

Logistics: The management of business operations, such as the acquisition, storage, transportation and delivery of goods along the supply chain.

Online Database: It is a database accessible from a network, including from the Internet.

Search engine: A program for the retrieval of data, files, or documents from a database or network, esp. the Internet.

Website: a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.

Web Browser: It provides the Internet visitors a necessary application programme to view and interact with different websites.

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